Established the brand’s unique DNA from its inception, focusing on utilitarian, sport-inspired aesthetics with luxury elements

Collaborated directly with Reed on blending masculine and feminine details, incorporating fur, leather and intricate ribbed stitch details

Traveled to Italy to visit Pitti Filati for yarn sourcing and to work hands-on with the factories on yarn selections, stitch techniques, and printing processes

Developed a mid-priced luxury sweater line produced in China, strategically filling a gap in the market for high-quality yet accessible luxury items

Engaged local artisans to create hand-knit sweaters exclusively for the runway, showing craftsmanship and individuality

Led the development of all tech packs and managed all fittings from proto to SMS through production