MY ROLE
Vice President of Design
TIME FRAME
2018 - present
Drive seasonal direction across print, color and silhouette, ensuring alignment with brand identity and market demand
Lead design team towards seasonal presentation, setting a cohesive vision across all ready-to-wear categories
Champion speed-to-market initiatives, optimizing processes to meet business objectives and respond quickly to emerging trends
Oversee all fittings and technical design processes for an inclusive size range from size 0-3X, upholding brand standards in fit, quality and wearability
Provide category-specific seasonal direction to licensees, fostering consistency across licensed collections
Partner with cross-functional teams at Kohls market-week presentations
Collaborate with licensees post-market to refine fits, incorporating real-time feedback and insights to enhance product offering
RESPONSIBILITIES
Versatility is a hallmark of the brand, timeless, feminine pieces designed for the everyday woman. Easy to wear not tricky.
SPRING SUMMER 2024
FALL 2024
HOLIDAY 2024
SPORT
LOUNGE
SWIM